1. Understand your goal
What’s your purpose for writing? Who’s your audience? What’s your expected outcome?
2. Write for simplicity
Write in a succinct manner. Be aware of the curse of knowledge. Make no assumptions. It’s always better to be explicit than implicit. Don’t overcomplicate ideas. Engage the reader.
Read and reread your piece. Ask someone to give feedback. Look for areas to clarify, reduce, and eliminate. Focus on readability and getting your message across.